Marketing Concepts and Strategies

Author/s: Sally Dibb, W Pride, Ferrel, Lydon, Simkin
9th Edition

SKU: 9781473778580

R1 194,00

Qty:

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

Customers who bought this item also bought