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Entrepreneurship The Practice and Mindset

Author/s: Neck, Christopher, Murray
2nd Edition
SKU: 9781071808078
R 1 299.00

Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward.

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